Social Media Manager

Responsibilities

• Develop and execute comprehensive social media strategies aligned with marketing goals to increase brand awareness and engagement.
• Create, curate, and manage engaging content across various social media platforms, including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity, providing insights for ongoing campaign optimization.
• Manage social media advertising campaigns on platforms such as Facebook Advertising to maximize reach and ROI.
• Analyze social media performance using analytics tools like Google Analytics, Web Analytics, and social media analytics platforms; prepare detailed reports to inform future strategies.
• Foster relationships with influencers, media outlets, and community partners through effective relationship management and public relations practices.
• Oversee content creation workflows ensuring high-quality proofreading, editing, and branding consistency across all digital assets.
• Utilize scheduling applications such as Hootsuite and Buffer to plan posts efficiently while maintaining active engagement with followers.
• Collaborate with marketing teams to integrate social media content into broader digital marketing campaigns and monitor overall marketing online analytics.

Requirements

• Proven expertise in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, etc., with a strong understanding of each platform’s best practices.
• Proficiency in graphic design and media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software to produce captivating visual content.
• Strong knowledge of SEO principles and keyword research techniques to enhance content visibility organically.
• Experience with social listening tools and social media analytics platforms for performance tracking and audience insights.
• Ability to develop engaging content writing tailored for diverse audiences while maintaining brand voice consistency.
• Skilled in digital marketing performance monitoring using Google Analytics and other marketing analytics tools to measure campaign success.
• Excellent communication skills for effective social media communication and relationship management with stakeholders.
• Knowledge of paid advertising strategies on Facebook Advertising along with experience managing advertising budgets effectively.
• Familiarity with web analytics tools for comprehensive understanding of user behavior across digital channels.

Benefits

• Flexible schedule