Responsibilities

• Develop and execute a cohesive LinkedIn strategy across multiple voices and brands. This will include text and multimedia formats for LI, X, and other platforms where relevant.
• Comment, send DMs, and interact on LinkedIn across multiple voices and brands
• Build and manage content calendars that balance consistency with timely, reactive opportunities
• Translate business priorities into content that resonates externally
• Draft, edit, and publish content in distinct voices, ranging from executive thought leadership to brand storytelling
• Create posts that feel human, differentiated, and platform-native (not templated or “AI beige”)
• Identify hooks, angles, and formats that drive reach and engagement
• Partner directly with founders and senior stakeholders to capture ideas and turn them into compelling content
• Distill conversations, insights, and POVs into clear, concise narratives
• Ensure content reflects both individual voice and broader brand positioning

Requirements

• 3–6+ years in social media, content, or digital marketing
• Deep understanding of how content performs on LinkedIn specifically
• Exceptional writing and editing skills with the ability to adapt tone and voice
• Strong instincts for what makes content engaging, credible, and shareable
• Comfortable working across multiple priorities and fast-moving timelines
• Skilled in visual platforms including Canva, Photoshop, etc.
• Ability to collaborate directly with senior stakeholders and translate ideas into content
• Data-aware: you use performance to inform decisions, not just report on it

Preferred

• Experience working within a PR agency is a big +
• Experience supporting executive or founder-led content
• Background in PR, journalism, or narrative-driven marketing
• Experience working in a client services environment
• Experience working with both executives and B2B brands