Responsibilities

• Help develop CoatLab’s overall social media and content strategy
• Create content for Instagram, TikTok and other short-form platforms
• Film vehicles, transformations, customers, team members and behind-the-scenes moments
• Edit Reels, TikToks and other short-form videos
• Develop strong hooks, concepts, captions and calls-to-action
• Create recurring content series and recognizable formats
• Follow relevant trends while keeping CoatLab’s content original
• Help plan weekly and monthly content
• Attend selected team and creative meetings
• Review social media analytics and identify what’s working

Requirements

• Strong creative instincts
• An understanding of Instagram and TikTok culture
• Short-form video filming and editing ability
• Strong storytelling skills
• Good communication
• Reliability
• An eye for branding and presentation
• An understanding of what makes people stop scrolling
• The confidence to suggest new ideas
• The ability to work independently

Preferred

• Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, Canva or similar creative tools is a plus.

Benefits

• Employee discount
• Flexible schedule
• Professional development assistance