Responsibilities

• In partnership with the brand team, drive the social media strategy for select brands. This includes developing annual plans and KPIs, and translating brand goals into a coherent, strategic social approach.
• Manage organic, promoted, and paid social media for a couple of CHG's brands, including content execution, community engagement, budgeting, and performance reporting. Modify plans based on results and learnings.
• Build, launch, and manage an influencer marketing program end-to-end, including sourcing and vetting talent, negotiating and managing partnerships, and measuring impact on brand credibility and audience consideration.
• Serve as a trusted partner to stakeholders across brand, leadership, and marketing teams, proactively communicating strategy, results, and recommendations to build consultative, cross-functional relationships.
• Partner with leadership to advance emerging channels (Reddit, TikTok, social media search optimization, etc.), contributing platform-native perspective to execution and community engagement.
• Identify and implement AI tools that create efficiencies across the social media team, from content creation and repurposing to reporting, briefing, and trend research. Serve as the team's internal resource for AI adoption and best practices.
• Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity allows.
• Conduct social competitive analysis and stay current on trends to identify opportunities and inform decisions.

Requirements

• Proven experience building and managing an influencer or creator partnership program from the ground up; sourcing talent, negotiating agreements, and measuring ROI.
• Strategic social media expertise: demonstrated ability to set social strategy and KPIs tied to business outcomes, not just execute content, across LinkedIn, Meta, and emerging platforms.
• Strong stakeholder management skills, with a track record of building trusted, consultative relationships across brand, leadership, and cross-functional marketing teams.
• Curiosity and comfort with AI tools, with the ability to identify opportunities to apply them to real team workflows and build repeatable processes.
• Familiarity with Reddit, TikTok, or other emerging platforms from a brand or community perspective.
• Ability to manage multiple workstreams simultaneously, balance execution with strategic thinking, and thrive in ambiguous, fast-moving environments.
• Positive and professional team player who can effectively collaborate and build consultative relationships across the marketing division.
• Naturally curious with an aptitude for learning.
• Creative problem-solving abilities with a test-and-learn mindset.
• 3-5 years of experience managing social media for a brand, including hands-on experience with organic and paid social media, strategic planning, and stakeholder-facing work.

Preferred

• Healthcare or staffing experience.
• Proficiency in web analytics tools (Adobe Analytics) and understanding of marketing attribution.
• Experience presenting social strategy and results to senior stakeholders or leadership.

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs