Responsibilities

• Develop and execute comprehensive annual social strategies across major platforms to support core product initiatives.
• Lead content planning and copywriting for monthly social calendars, ensuring alignment with broad business priorities.
• Manage daily channel operations, engage with the digital community, and strategically curate user-generated content.
• Oversee influencer marketing programs, including research, outreach, and ongoing relationship management.
• Brief creative teams and independently capture trend-driven photo and video content for real-time social engagement.
• Track core metrics and utilize social listening insights to optimize campaigns and present data-informed recommendations.

Requirements

• 4+ years of social media experience, including 2+ years actively leading strategy and execution for a consumer brand.
• Demonstrated success in scaling brand presence on major social platforms while consistently tracking and meeting KPIs.
• Strong creative vision with hands-on experience capturing and editing photo and video content for social channels.
• Exceptional analytical abilities to synthesize data, monitor competitive trends, and drive data-backed decisions.
• Must be prepared to share a portfolio which showcases engagement analytics to shape and define social strategy and performance rates.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).