Own and optimize a cross-brand social program from strategy through execution, aligning creative, product, and brand priorities to drive engagement, reach, and business impact across campaigns, content series, and partnerships.

• Lead cross-brand social strategy development for campaigns, partnerships, launches, and social-first content series
• Drive content ideation for integrated brand campaigns, social activations, creator partnerships, and evergreen content initiatives
• Partner closely with Creative, Brand, and Product teams to ensure cohesive execution and alignment across campaigns and business objectives
• Translate brand priorities into social-first creative strategies that support broader marketing and organizational goals
• Lead implementation of platform best practices to maximize content performance, engagement, and audience growth
• Own post-level and campaign performance tracking, leveraging insights to inform optimization and future strategy
• Manage monthly and quarterly reporting dashboards, delivering performance insights and strategic recommendations to leadership
• Oversee and maintain integrated content and culture calendars across brands to ensure timely, relevant, and coordinated publishing
• Lead holistic social program optimization by leveraging competitive intelligence, platform trends, audience insights, and innovative creative strategies to drive performance and efficiency
• Analyze audience behavior, engagement patterns, and content performance to optimize messaging, publishing cadence, formats, and channel strategy

• Culturally dialed-in social native with proven experience across traditional and emerging platforms
• Proven experience with ideating social media content and managing organic social campaigns
• Demonstrated experience and understanding of premium, high-quality content
• Creative eye for content performance and platform-native storytelling
• Knowledge of influencer and seeding strategies
• Familiarity with social listening platforms and trend analysis tools
• Ability to balance brand consistency with agile, real-time execution
• Proven ability to interpret performance data and translate insights into action

• Highly prefer BS/BA degree in Design, Marketing, Communications, or related field
• Hands-on team player fluent in the fundamentals of social media and content creation
• Experience in managing and prioritizing multiple projects with competing deadlines
• Ability to thrive in a fast-paced, collaborative environment

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.