Social Media Manager

USA (Remote)

$110K/yr – $125K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive Boldin’s social growth by owning cross‑platform strategy, content, and engagement.

  • Own and execute cross-platform posting and content calendar.
  • Must-have: 4+ years of social media or growth experience.
  • Standout: Cross‑functional collaboration with video and design teams.

Job Description

Responsibilities

  • Own and grow Boldin’s social presence
  • Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
  • Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
  • Ensure consistency in voice, tone, and messaging across all channels
  • Create high-performing, shareable content
  • Write and produce posts that educate, inspire, and spark conversation
  • Translate financial concepts into clear, compelling, culturally relevant content
  • Identify and execute on trends, formats, and narratives that drive virality
  • Partner with video and design to create engaging short-form and long-form content
  • Drive engagement and community

Requirements

  • 4+ years of experience in social media, content, or growth roles
  • Proven track record of growing and managing social media accounts with measurable results
  • Experience creating or directing high-performing content across multiple platforms
  • Strong writing and storytelling ability
  • Experience working with video content (short-form and/or YouTube)
  • Deep familiarity with social analytics and performance optimization
  • Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
  • Ability to collaborate across teams and functions
  • Comfort using AI tools to enhance content creation and workflow
      Boldin logo

      Boldin

      4.2 Glassdoor

      Boldin delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content. @boldinBased on AI technology, the comprehensive planning and modeling engine considers thousands of scenarios, enabling individuals to do holistic accumulation and decumulation planning at scale. The solution provides strategic outreach to plan participants that improves employee satisfaction for plan sponsors (employers) and enables financial service organizations to better retain assets and drive revenue. The NewRetirement platform was voted best retirement solution by both Forbes and the American Association of Individual Investors (AAII).

      Founded in 2015
      Mill Valley, California, USA
      57 employees (9 in marketing)
      74% recommend to a friend

      Traffic Signals

      Monthly Visitors
      1.6M
      Monthly Google Ads Budget
      $201.9K
      Traffic Source Mix
      Search
      20.7%
      Direct
      65.4%
      Referral
      4.6%
      Social
      8.6%
      Paid
      0.6%

      Headcount Trend

      Current headcount: ~57

      Marketing Team

      Marketing Team Size
      6 (11% of company)

      Funding

      Total Funding
      $32.6M
      Last Raise
      $20M
      Series A, 2 years ago

      Funding History

      • Mar 2024
        Series A • $20M
      • Feb 2024
        Series Unknown • $10.4M
      • Mar 2022
        Series A

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