Responsibilities

• - Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
• - Come up with video concepts and appear on camera regularly — you're the talent
• - Write hooks, scripts, and captions that get contractors and builders to stop scrolling
• - Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
• - Manage the community — reply to comments and DMs and be Bobyard's voice in the wild
• - Grow engagement and top-of-funnel numbers, and know why they moved
• - Partner with brand and copy on ideas, and hand shoots to our video editor to produce
• - Jump on trends and cultural moments fast — with taste that fits a premium product
• - Report on what's working, double down, and kill what isn't

Requirements

• - 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
• - Genuine comfort on camera — this is a core part of the job
• - A track record of organic growth: you know how to move engagement and TOFU, not just post
• - Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
• - Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
• - Strong writing: captions and copy that sound like a person
• - Self-starting and operationally reliable — you take a goal and run, and you show up every day

Preferred

• - A point of view on B2B and LinkedIn video
• - Experience making a technical or "unsexy" product interesting
• - Comfortable grabbing quick iPhone content yourself when the moment calls for it
• - Your own channel with real traction

Benefits

• - A dedicated video editor so you can focus on ideas and growth
• - A team that moves fast, takes full ownership, and keeps a healthy sense of humor
• - On-site in SF (101 2nd Street) — we build together, and on-camera work happens here