Social Media Manager

Miami, FL (Remote)

$58K/yr – $65K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive Patchington's social presence as a remote Social Media Manager focused on fashion and travel content.

  • Own monthly calendar, content creation, community management, and promotions.
  • Must-have: 2+ years of social media management experience with brand voice writing.
  • Standout: Remote role coordinating with e‑commerce and buying teams and a boutique-inspired brand.

Job Description

Drive Patchington's social presence as a remote Social Media Manager focused on fashion and travel content.

  • Own monthly calendar, content creation, community management, and promotions.
  • Create high-quality, on-brand graphics and static imagery using digital assets and user-generated content.
  • Track key metrics including engagement, reach, and conversion to present monthly reports with actionable insights.

Responsibilities

  • Develop and execute a monthly social media calendar that aligns with seasonal launches, boutique events, and our "Destination" travel collections.
  • Create high-quality, on-brand graphics and static imagery using digital assets and user-generated content to showcase our "look great, feel comfortable" philosophy.
  • Build meaningful relationships with our followers by responding to comments and messages with the same personalized service found in our boutiques.
  • Coordinate digital promotions for monthly fashion shows and charitable partnerships to drive both online traffic and foot traffic to retail stores.
  • Track key metrics including engagement, reach, and conversion to present monthly reports with actionable insights to the marketing team.
  • Stay ahead of social media trends and algorithm changes, specifically within the women’s fashion and travel niches, to keep the brand relevant.
  • Partner remotely with the e-commerce and buying teams to ensure social content highlights current inventory and high-performing styles.
  • Manage a remote library of digital brand assets, ensuring all photography and graphics are tagged and accessible.
  • Utilize and help implement collaborative design tools like Canva or Photoshop to keep the remote creative process fluid and transparent.

Requirements

  • 2+ years of experience in social media management
  • Strong writing and communication skills with the ability to capture a brand voice.
  • Ability to analyze social media performance data and adjust strategy accordingly.
  • Strong organizational skills and ability to work independently in a remote environment.
  • Interest in fashion, retail, lifestyle brands, or women’s apparel preferred.

Benefits

  • Health & Wellness: Comprehensive Medical and Dental insurance plans.
  • Time Off: Generous Paid Time Off (PTO) and company holidays.
  • Perks: Significant employee discount on all Patchington resort wear.

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
24.1%
Direct
50.2%
Referral
5.7%
Social
16.5%
Paid
1.4%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
3 (27% of company)