Social Media Manager

Irving, TX (On-site)

$79K/yr – $102K/yrMid Level4+ years expFull time

Posted 3 weeks ago

Job Summary

Own end-to-end governance of social media for multiple brands, ensuring brand voice consistency, compliance, and rapid issue escalation across content creation, approvals, and real-time engagement.

  • Oversees legal/compliance reviews, content calendars, and cross-functional coordination.
  • Drives risk assessment and escalation protocols.

Job Description

Responsibilities

  • Own end-to-end governance of social media activity across all non-BBU brands (e.g., Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)
  • Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)
  • Establish and enforce standard operating procedures for social media engagement, posting, and response management
  • Maintain control and visibility over all published and scheduled content
  • Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
  • Ensure adherence to: Advertising and promotional regulations; Brand guidelines; Allergen, health, and product claim requirements
  • Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
  • Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
  • Review and approve all social media content prior to publication
  • Manage content calendars, scheduling, and posting cadence across brands

Requirements

  • Bachelor’s degree or equivalent experience
  • 4+ years of relevant experience required
  • Experience in Social Media Management or Consumer Relations
  • Strong knowledge of social media platforms and engagement strategies
  • Experience working with legal/compliance review processes
  • Proven ability to manage high-volume, fast-paced environments
  • Strong written communication and brand voice management skills
  • Experience working with agencies and cross-functional teams

Benefits

  • Comprehensive Benefits Package
  • Paid Time Off
  • 401k & Company Match
  • Annual Bonus Eligibility
Bimbo Canada logo

Bimbo Canada

3.7 Glassdoor

At Bimbo Canada, we are proud to be made by Canadians, for Canadians. For more than 115 years, we have been nourishing families using trusted, high quality baked goods and snacks that are part of everyday life. As a leading CPG company and part of Grupo Bimbo, we bring iconic brands to tables across the country, including Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural BakeryTM, Takis®, Little BitesTM, Vachon® and Hostess®.Our purpose is to Nourish a Better World, and this commitment is woven into everything we do. From post graduate mentorship and leadership development through programs like Rise to Lead, to product innovation such as our Dempster's® and POM® Protein Bread lineup, to ongoing commitment to sustainability efforts, we focus on making a positive impact for our people, our communities, and our planet.We are committed to fostering a diverse, inclusive, and respectful workplace. We believe diversity of thought, background and experience strengthens our teams, drives better decision making and fuels innovation. Associates are supported through competitive compensation, comprehensive benefits and development opportunities that empower them to take ownership of their careers and build long term success.The safety and well-being of our associates is our top priority. We believe safety is about protecting what matters most to our associates, including families, futures, and the ability to thrive at work and beyond.Bimbo Canada has been recognized externally, including being named one of Canada’s Best Employers by Forbes in 2023 and 2026, and one of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital in 2025 and 2026. These recognitions reflect the everyday actions of our associates and our shared commitment to building a sustainable, highly productive, and deeply humane company.We continue to transform the baking industry to better serve Canadians and generations to come. Start your career with us today!

Founded in 2014
Etobicoke, Ontario, CAN
2.2K employees (150 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$79K/yr – $102K/yr

Taken straight from the job posting.

The middle of this range ($90K) is 13% above the median base salary for Social Media Manager roles in the United States ($80K).

Social Media Manager median pay in the United States

$82K/yr

Most pay falls between $70K and $98K. Based on 603 salaries.

See all Bimbo Canada salaries

Marketing Team

Marketing Team Size
150 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
19.7K
Traffic Source Mix
Search
81.8%
Direct
12.7%
Referral
2.3%
Social
3.2%

Headcount Trend

Current headcount: ~2.2K

News about Bimbo Canada

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Social Media Manager

Bimbo Canada · Irving, TX · On-site