Social Media Manager

Responsibilities

• Social Media Governance & Oversight - Own end-to-end governance of social media activity across all non-BBU brands (e.g., Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)
• Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)
• Establish and enforce standard operating procedures for social media engagement, posting, and response management
• Maintain control and visibility over all published and scheduled content
• Legal & Regulatory Review - Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
• Ensure adherence to: Advertising and promotional regulations; Brand guidelines; Allergen, health, and product claim requirements
• Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
• Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
• Content Review, Scheduling & Posting - Review and approve all social media content prior to publication
• Manage content calendars, scheduling, and posting cadence across brands

Requirements

• Bachelor’s degree or equivalent experience
• 4+ years of relevant experience required
• Experience in Social Media Management or Consumer Relations
• Strong knowledge of social media platforms and engagement strategies
• Experience working with legal/compliance review processes
• Proven ability to manage high-volume, fast-paced environments
• Strong written communication and brand voice management skills
• Experience working with agencies and cross-functional teams

Preferred

• Leadership Competencies: Strong judgment and risk assessment; Attention to detail and accuracy; Ability to operate in high-pressure, real-time environments; Proactive communication and leadership; Data-driven decision making; Ownership and accountability

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match