Social Media Manager – Beauty & Wellness

Culver City, CA (On-site)

$64K/yr – $96K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social voice for a mission-driven beauty brand, balancing content creation, community growth, and cross-functional collaboration to drive measurable social impact.

  • Global Social Vision: Own platform storytelling and engagement across Instagram, TikTok, YouTube, and Pinterest.
  • Content & Community: Lead high quality content with authentic follower relationships and proactive community management.
  • Measurement & Adaptation: Translate KPI signals into strategy shifts for campaigns, launches, and activations.

Job Description

Responsibilities

  • Create compelling content, grow communities, and drive engagement that authentically reflects the Oliveda mission, while supporting marketing goals and measurable growth.
  • Define the global social media vision across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, ensuring consistent brand storytelling and engagement.
  • Collaborate with creative, influencer, and marketing teams to produce high-quality, visually stunning, and on-brand content. Manage communities, respond to audience interactions, and foster authentic relationships with followers.
  • Track KPIs such as engagement rate, reach, follower growth, and ROI/ROAS from social campaigns. Use insights to refine strategy, inform campaigns, and maximize impact.
  • Work closely with marketing, e-commerce, creative, and product teams to ensure campaigns, launches, and activations are amplified through social channels.
  • Monitor emerging social media trends, platform updates, and beauty/wellness culture to keep Oliveda ahead of the curve and connected to audiences worldwide.
  • Partner with influencer marketing to amplify campaigns, product launches, and activations, ensuring alignment with brand voice and campaign objectives.

Requirements

  • 5+ years of experience in social media management, content strategy, or digital marketing (beauty/wellness strongly preferred)
  • Strong creative vision and storytelling skills
  • Experience with social media analytics, reporting, and ROI/ROAS-driven campaigns
  • Ability to manage multiple platforms, campaigns, and content calendars simultaneously
  • Strong communication and collaboration skills
  • Proactive, organized, and able to thrive in a fast-paced, high-growth environment
  • Passion for sustainability, wellness, and mission-driven brands

Benefits

  • Medical, Dental, Vision, Life & Health Insurance, plus 401(k)

Traffic Signals

Monthly Visitors
79.2K
Traffic Source Mix
Search
28.1%
Direct
55.1%
Referral
8.2%
Social
6.9%
Paid
1.3%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
5 (9% of company)
Median Career Experience
39 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2