Social Media Manager

Responsibilities

• Develop and execute the social media strategy across all Barworks venues owning channel planning across Instagram, TikTok, LinkedIn and Facebook
• Create and manage clear content calendars aligned to marketing campaigns, events and and key trading periods
• Ensure each venue’s social presence reflects its individual personality while remaining on-brand.
• Work closely with the leadership to align social activity with wider marketing priorities
• Lead hands-on content creation including photography and video across venues.
• Capture high-quality food, drink, service and atmosphere content in live environments.
• Write high performing captions and copy aligned to brand tone and audience
• Manage content libraries and ensure assets are organised and reusable
• Work with venue teams to identify moments worth capturing and sharing.
• Edit and prepare content for platform-specific formats (Instagram, TikTok, LinkedIn etc.).
• Maintain a consistent creative standard across all channels
• Brief and coordinate freelance creators where required
• Own day-to-day publishing across social platforms.
• Actively manage comments, messages and community engagement.
• Maintain and evolve Barworks’ social tone of voice.
• Identify trends and cultural moments that are relevant to the brand and audiences
• Escalate customer or reputational issues where needed
• Plan, build and manage paid social campaigns across Meta and relevant platforms in collaboration with Marketing management
• Support campaign objectives including awareness, engagement, traffic and event promotion
• Build and refine audience targeting including local, interest-based and retargeting audiences

Requirements

• Proven experience of at least 2 years managing social media for hospitality, food & beverage or lifestyle brands.
• Strong hands-on content creation skills, particularly photography and video.
• Hands-on experience with paid social campaigns, particularly Meta, LinkedIn and TikTok and good understanding of audience targeting, campaign setup and optimisation
• Organised, proactive and comfortable managing multiple venues and priorities.
• Commercially aware with a focus on driving real-world results with both creative and performance metrics
• Experience: paid social media and content creation: 2 years (required)

Preferred

• Experience using AI-enabled platforms to enhance planning, streamline content production, and generate clearer performance insight.

Benefits

• Bereavement leave
• Company pension
• Discounted or free food
• Employee discount
• Sick pay
• Work from home