Social Media Content Strategist - Remote
Skyray Ventures
USA (Remote)
$20/hr - $30/hrIn-houseFull-timeSenior level
7 hrs ago
Social Media Manager
Phoenix, AZ (On-site)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
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Job Summary
Drive Troon’s social media programs across corporate and affiliate channels, leading content, engagement, and strategy for golf and hospitality brands.
- Own execution of the content calendar and daily engagement across channels.
- Must-have: deep knowledge of multiple social platforms and influencer strategies.
- Standout: ability to travel for content creation and lead education across facilities.
Job Description
Responsibilities
- Owns delivery of sales & marketing programs and services to Troon and all Troon affiliate social media channels.
- Oversees Troon corporate social media marketing and corporate managed handles.
- Requires a high level of understanding of social media best practices, processes, and an understanding of the golf and hospitality industry.
- These efforts are designed to positively impact brand perception, followers, engagement, revenue, rounds and profit for managed facilities and the company.
- Manage content curation and execution to all applicable Troon social media channels including, but not limited to; the website, blog, Facebook, Instagram, X, YouTube, TikTok, Pinterest, etc.
- Management of corporate managed Troon handles on behalf of clients.
- Executing the content calendar as planned, and supplementing with ad hoc social media requests from various departments.
- Daily engagement on posts, stories and/or other Troon related content; reposting and engaging those that share @Troon tags or content from Troon managed facilities.
- Engagement with social posts, stories and content when Team Troon players are competing the PGA/LPGA Tour events and execution of social engagement when Troon facilities are hosting PGA/LPGA/PGA Champions Tour or other high profile events.
- Execution of sweepstakes and additional spontaneous/engagement sweepstakes coordinating prize acquisition, terms and conditions, contest promotion and winner selection.
- Tell the story and bring to life Troon’s Mission, Vision, and Values; storytell around our company, our associates and brand(s).
- Travel for content creation to key events or activation opportunities (locally, regionally and nationally).
- Development of new social strategies to expand Troon’s digital footprint; provide internal social media education.
- Be the organic social media subject matter expert for Troon facilities under management; curate an annual social media content calendar for corporate posts and facility content.
- Distribute advance monthly Social Media Tips and best practices presentations to managed facilities via monthly emails and follow-up calls.
- Explore and pitch opportunities for continuing education as appropriate.
- Keep Troon and facility sales and marketing leaders up to date as new digital marketing strategies are introduced.
- Monitor quality & brand standards of corporate and facility accounts and postings across applicable social channels in alignment with evolving Troon strategies.
- Develop and support social media strategies of Troon facilities across all applicable social media channels.
Requirements
- Bachelor’s degree (BA) and/or four years related experience and/or training; or equivalent combination of education and experience.
- Knowledge of Microsoft Office applications.
- Comprehensive knowledge of all social media channels.
- Understanding of influencer strategies and tactics.
- Ability to stay engaged with social media channels and what is trending throughout special events in the golf and hospitality industry regardless of timing.
- Ability to study, analyze and interpret complex activities and/or information in order to improve new practices or develop new approaches.
- Knowledge of photo/video editing techniques and tools both internal and external to social media channels.
- Excellent interpersonal and sales-related skills.
- Ability to work independently with little supervision.
BallenIsles Country Club
A premier gated community of privacy and prestige nestled in the heart of Florida's renowned Palm Beaches. Few country clubs in America offer golfers such a historic connection to the traditions of the game as BallenIsles. The three championship courses here were originally commissioned by John D. MacArthur in 1963 to serve as the home of the Professional Golfers' Association of America (PGA) and continue to this day to provide members with a wide variety of top-notch golfing experiences.Amid 1,300 pristine tropical acres, the tradition of great private clubs is flourishing in a community of 1,575 luxury homes, 54 holes of golf, 21 tennis courts 9 pickleball courts and a full breadth of outstanding amenities. BallenIsles' magnificent 115,000 square-foot clubhouse provides an elegant setting for member activities. A 62,000 sq/ft, Sports Complex including a Fitness Center, resort-style pool, full-service Cosmo & Company Spa & Salon highlights the Club's total commitment to a healthy member lifestyle. BallenIsles is at the heart of everything that makes Palm Beach Gardens famous for a rich, fulfilling lifestyle. With an average temperature of 75 degrees from November to April, it is easy to enjoy the myriad outdoor and cultural activities this area has to offer, including boating, fishing, water sports, theater, upscale shopping and evening entertainment. When it comes time for a getaway, Palm Beach International Airport is only a few minutes' drive.
Traffic Signals
Monthly Visitors
8K
Traffic Source Mix
Search
28.9%
Direct
47.3%
Referral
5.8%
Social
16.5%
Paid
1.4%
Headcount Trend
Current headcount: ~217
Marketing Team
Marketing Team Size
19 (9% of company)
Median Career Experience
19 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
1
