Responsibilities

• Develop and execute a full-funnel social media strategy that builds awareness, engagement, community, and discoverability across key channels (LinkedIn, YouTube, Reddit etc.)
• Create and scale original and derivative content across written, visual, and video formats, optimized for platform culture, audience engagement, and modern discovery behaviors
• Use AI tools to automate and accelerate content ideation, repurposing, optimization, social listening, and workflow efficiency
• Create and optimize content to improve discoverability across AI-driven search experiences, LLM-generated answers, social algorithms, YouTube, Reddit, and platform-native search surfaces
• Monitor conversations, engage authentically with our community, and build relationships with influential voices in the space
• Create and scale executive thought leadership content across LinkedIn, video, and emerging formats by translating ideas, insights, and conversations into compelling content
• Run lightweight experiments across formats, messaging, posting strategies, and AI-assisted workflows to continuously improve performance
• Report on performance metrics tied to engagement, reach, audience growth, content discoverability, brand lift, and pipeline influence
• Stay ahead of platform algorithm changes, new features, emerging creator trends, and evolving AI/search behaviors — and apply those insights quickly

Requirements

• B2B SaaS Experience: 4–5+ years in social media or content creation at a B2B SaaS company. You understand long sales cycles, technical audiences, and how to make complex ideas engaging and accessible.
• Discoverability Mindset: You understand that social content now influences search visibility, AI-generated answers, and brand discovery. You think beyond engagement metrics and care about how content gets surfaced and shared across platforms.
• Strategy + Execution: You think strategically but execute quickly. You can build a content roadmap, spot opportunities in real time, and create posts that resonate without overcomplicating the process.
• Content Creator: You produce — not just direct. Writing, short-form video, graphics, carousels, hooks, captions. You know what makes formats perform and you're comfortable creating hands-on.
• Community Builder: You know the difference between broadcasting and connecting. You engage like a human, understand platform culture deeply, and build real audience trust over time.
• Growth-Oriented: You experiment constantly, learn from data, and iterate quickly. You're energized by figuring out what works, why it works, and how to scale it.
• Self-Starter: You operate independently, set priorities proactively, and move fast without sacrificing quality. You don't wait for perfect conditions to test new ideas.