Social Media Manager at Amanda Uprichard | New York, USA

Amanda Uprichard

Social Media Manager

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive and own Amanda Uprichard’s social media strategy and day-to-day operations to grow brand reach and engagement.

Manage day-to-day social channels, content creation, community management, and campaign execution.
Must-have: 1–2 years in social media/influencer marketing (fashion).
Standout: Analytics dashboards and cross-functional launch leadership.

Job Description

Responsibilities

Manage day-to-day operations of Amanda Uprichard’s social media channels, including content creation, community management, and strategy execution.
Develop and execute monthly content calendars that support strategic focus areas, driving brand awareness and reinforcing Amanda Uprichard’s brand DNA.
Lead content planning for product launches, key brand moments, and ongoing campaigns, focusing on strengthening engagement and brand loyalty.
Innovate social media and content strategies, lead content and campaign ideation, and ensure Amanda Uprichard’s social channels are best-in-class.
Collaborate with the creative team to identify and guide user-generated content (UGC) needs; develop social shot lists for monthly content shoots.
Work closely with cross-functional teams to ensure social media efforts align with brand and customer growth goals.
Drive growth and reach of Amanda Uprichard’s social channels, including leading social brand partnerships.
Serve as the social analytics lead, creating monthly social performance dashboards for the leadership team; regularly analyze performance and provide insights and recommendations for continuous improvement.
Compile and present post-campaign results to the leadership team, highlighting successes and learnings for future campaigns.
Stay up-to-date with social media trends, platform updates, and content innovation, with a particular focus on Instagram and TikTok.

Requirements

Bachelor’s Degree in Marketing, Communications, or a related field.
Proven experience (1-2 years) in social media and influencer marketing roles, preferably within the fashion industry.
Strong understanding of the fashion market, social media trends, and influencer marketing dynamics.

Benefits

We offer Health, Dental, 401k, and Gym membership.

Amanda Uprichard

2.2 Glassdoor

Amanda Uprichard is a contemporary women's fashion brand known for creating statement pieces in luxe fabrics and bold hues. She designs for the woman who is relentless in pursuit of her dreams. Whether attending her best friend's wedding, a happy hour celebration or on vacation. She stands out in unapologetically feminine pieces that Amanda creates.

Founded in 2006

New York, New York, USA

42 employees (15 in marketing)

www.amandauprichard.com

24% recommend to a friend