Responsibilities

• Concept, shoot, and edit social content (short-form video, carousels, statics, and copy) that delivers against strategy and brand tone while being native and engaging on each platform. Fluent in Canva, CapCut, etc.
• Publish to Instagram and TikTok on a daily cadence. You own the posting calendar and you're the one hitting publish.
• Comfortable on camera and on set as needed: street interviews, in-office content, shoots.
• Execute brand collabs and giveaways.
• Partner with freelancers, designers, and creative partners to produce assets across social as needed.
• Stretch into paid social creative, and assist with ad hoc copywriting across key channels including paid, email, and web.
• Respond to comments and DMs across Instagram and TikTok in a voice that's on brand, positive, and timely.
• Treat the community as a relationship, not a queue: recognize regulars, jump into conversations, and turn customers into advocates.
• Partner with the CX lead to infuse brand tone of voice into community guidelines.
• Keep a pulse on trends, pop culture, current events, competitors, and social best practices, and spot moments for Aerflo to join the conversation naturally.

Requirements

• 3+ years running social for a brand, agency, or as a creator, ideally consumer/CPG/DTC.
• A portfolio of content you personally made: short-form video, carousels, and statics. Show us the work.
• Experience growing and engaging a community (bonus if you've scaled one from an early stage).
• Genuinely excited about sustainability and reducing single-use waste, and able to make a mission feel human, not preachy.
• Comfortable on camera and on set, and comfortable being scrappy when budget and timeline are tight.
• Strong instincts for brand voice. Your captions and replies sound like a person, not a brand deck.
• Experience sourcing, briefing, and managing creators or freelancers.
• Lives in trends, internet culture, and the beverage/CPG conversation, and moves fast.
• Comfortable with data, and lets analytics change what you do.
• Exposure to paid social creative or creator whitelisting is a plus.
• Comfortable operating in fast-paced, early-stage environments with ambiguity.
• High degree of initiative, self-motivation, and ownership.

Preferred

• Experience growing and engaging a community (bonus if you've scaled one from an early stage).
• Exposure to paid social creative or creator whitelisting is a plus.

Benefits

• Includes performance bonus, 401(k), and full health benefits.