Responsibilities

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Maintain content calendar that aligns with brand messaging
• Create, curate, and manage all published content (photos, graphics and video), with collaboration across departments
• Ability to take and edit high quality images and videos
• Develop and manage targeted paid ads
• Monitor and respond to comments and messages to foster positive relationships and build our online community
• Analyze and report key metrics and modify strategy as needed
• Develop and manage the e-comm calendar
• Write and edit email and SMS marketing content, and other digital materials
• Coordinate with the team to execute marketing campaigns that drive online sales

Requirements

• 4+ years social media marketing experience, preferably within wine and bev/alc industry
• In-depth knowledge and understanding of social media platforms, best practices, including community management, content creation, and paid advertising
• Experience with social media analytics tools (e.g., Google Analytics and Meta)
• Strong writing, editing, and communication skills
• Familiarity with web design and content management systems (e.g., WordPress, Wine Direct)
• Experience in e-commerce (Wine Direct experience a plus)
• Self-motivated with ability to work independently and in a small team environment
• Passion for wine and knowledge of the wine industry is a plus

Preferred

• Digital graphic design skills (e.g., Canva, Adobe products)
• Video production and editing skills
• Knowledge of SEO and SEM
• Email marketing experience (e.g., MailChimp, Constant Contact)
• SMS marketing experience (e.g. Red Chirp)
• Proficient with Google products (folders, drives, etc)

Benefits

• What We Offer: - Competitive salary and benefits package - Opportunity to work with a small team to make a BIG impact - A supportive and collaborative work environment - Opportunities for professional growth and development