Responsibilities

• Strategy Development: - Develops paid and organic social media strategies and content calendars for Facebook, Twitter, Instagram, LinkedIn, and YouTube. - Research, reports and provide recommendations based on best practices and the latest social trends, including platform updates, advertising formats, creative execution, and the tools and technologies needed to elevate social efforts and improve performance. - Implements and maintains performance reports to highlight areas of growth and opportunity, specifically for paid content performance against KPIs for optimization and testing as needed to improve results.
• Content Development: - Leads the creation of social content for lead generation that engages various audiences, including prospective students, University donors, & University partnerships. - Develops static and motion content using Adobe Creative Suite or similar, or through coordination with outside creative agencies, designers, videographers, or photographers - Ensures all content adheres to the University’s brand and editorial style guides. - Generates new ideas to increase engagement and grow target audiences.
• Collaboration: - Collaborates across Communications & Marketing, the President’s Office, faculty and staff across three campuses in the U.S. and British Columbia, and external agencies to develop strategic content and campaigns. - Partners with Marketing leadership on paid social strategy and content development. - Serves as a social media adviser to the Adler University community, helping faculty and staff use social media effectively to advance the University’s goals.

Requirements

• Bachelor’s degree in marketing, advertising, digital media, design, or related discipline is required.
• Minimum of five (5) years of organic and paid social media campaign management and optimization experience is required.
• Minimum of five (5) years of experience designing, developing, and executing comprehensive digital assets for social media campaigns is required.

Preferred

• Experience in higher education, non-profit institutions, or agencies is preferred.
• Basic understanding of videography and photography preferred but not required.