About Our Company

Position Summary

Principle Duties and Responsibilities

• Develop and execute platform-specific social media strategies aligned with brand, merchandising, and marketing objectives.
• Lead end-to-end content planning, including campaign calendars, product storytelling, and seasonal initiatives.
• Ensure consistency of brand voice, visual identity, and messaging across all social platforms.
• Oversee daily social media operations, ensuring timely execution of content and campaigns.
• Manage workflow prioritization, content approvals, and quality control across multiple brands (e.g., Lids, Ebbets, Custom Lids).
• Identify process improvements to increase efficiency and scalability of social media operations.
• Lead influencer strategy, including identification, outreach, negotiation, and performance tracking.
• Collaborate with agencies, creators, and external partners to execute campaigns and amplify brand reach.
• Support budget planning and allocation for influencer and social initiatives.
• Monitor and analyze KPIs including engagement, reach, conversion, traffic, and ROI.
• Translate insights into actionable recommendations to improve campaign and content performance.
• Conduct A/B testing and pilot new formats, platforms, and strategies to drive continuous improvement.
• Serve as a key liaison between marketing, merchandising, e-commerce, and store operations teams.
• Align social content with product launches, promotional campaigns, and omni-channel initiatives.
• Partner with paid media teams to scale high-performing content and support integrated marketing efforts.
• Provide direction, mentorship, and training to junior team members, interns, and coordinators.
• Foster a high-performance, collaborative team environment focused on innovation and accountability.
• Support workload planning and resource allocation across social initiatives.
• Stay current on social media trends, platform updates, and emerging technologies.
• Introduce new content formats, tools, and best practices to enhance brand relevance and engagement.
• Identify competitive opportunities within the retail and digital landscape.
• Ensure all content adheres to brand standards, legal guidelines, and company policies.
• Maintain consistency and quality across all digital touchpoints.

Job Required Knowledge & Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• 7+ years of experience in social media, digital marketing, or brand marketing (retail preferred)
• Experience managing multi-brand or multi-channel social strategies
• Proven experience in social media, content creation, and influencer outreach.
• Strong copywriting skills and familiarity with social media platforms' best practices.
• Ability to coordinate multiple projects, meet deadlines, and manage timelines.
• Excellent communication and community engagement skills.
• Passion for sports, apparel, streetwear, and influencer marketing is preferred.
• Well versed in social media including new and emerging platforms.
• Strong analytical, critical thinking, and project management skills.
• Teammate who is solution oriented, who can own projects, and collaborates well with others.
• Experience working with and promoting brand initiatives.
• Excellent written and verbal communication skills; strong editing skills with attention to detail.
• Ability to convert social data, listening reports, and findings into clear and impactful strategies.
• Experience in influencer management, with a proven track record in overseeing successful
• Enthusiastic team player with the flexibility to re-prioritize, multi-task, and switch tasks fluidly.
• Well organized with attention to detail and ability to follow through.

Physical and Travel Requirements

• Ability to constantly sit at a desk in a sedentary work environment
• Ability to frequently communicate clearly and effectively, both verbally and in writing
• Ability to view electronic/written materials and adjust focus when needed (i.e. computers screens, documents, etc.)
• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
• Ability to occasionally stand and walk throughout the office.
• Ability to occasionally lift or move items up to 15 pounds.
• Ability to occasionally present information to small and large groups, including team members and leadership.
• The noise level in the work environment is usually moderate.