Responsibilities

• owning and executing DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn.
• Develop, manage, and optimize the social content calendar, ensuring consistent publishing, platform best practices, and cross-team alignment.
• create, curate, and oversee high-quality social content, including copy, basic visuals, and collaboration with designers for advanced creative.
• Support executive and SME thought leadership by drafting content and positioning DATAMARK as a leader in BPO, CX, and digital transformation.
• Partner with marketing, PPC, content, analytics, and HR teams to support integrated campaigns, demand generation, and employer branding initiatives.
• Track, analyze, and report on social performance, providing actionable insights, optimization recommendations, and visibility into trends and opportunities.
• Strong copywriting and editing skills, with the ability to draft, proof, and refine executive- and brand-level social content for clarity, accuracy, tone, and consistency.
• The ideal candidate for the Social Media Lead will be skilled in social media analytics, highly skilled in B2B and LinkedIn marketing including the ability to review, validate, and interpret key metrics (e.g., reach, engagement, clicks, traffic contribution), and translate data into actionable recommendations.