Responsibilities

• Graphic Design & Brand Asset Production (45%) Develop on-brand graphics for social media posts, blogs, landing pages, and campaigns Create marketing collateral including: Sell sheets Downloadable PDFs Infographics Event materials Presentations Email Templates Advertisements Follow Anders' brand guidelines to ensure visual consistency across all content Translate complex accounting, tax, and advisory concepts into clear, visually compelling graphics Maintain organized design files, templates, and asset libraries Collaborate with Brand Manager and Market Growth team on ongoing design needs
• Social Media Management (45%) Execute Anders' social media strategy with a primary focus on LinkedIn for brand awareness, SEO, and support lead generation. Secondary support for Facebook and Instagram for employee advocacy, talent acquisition, and culture. Manage the entire social ecosystem to support brand, thought leadership, employee advocacy and community engagement Publish daily social content aligned with brand standards, SEO strategy, and national awareness goals Monitor social engagement, follower growth, click-through performance, and other key metrics available via LinkedIn analytics Track downstream performance including web sessions, referral traffic, and content interaction using Google Analytics and Google Search Console Use HubSpot and Sprout Social (or comparable tools) to schedule, optimize, and measure social media activity Coordinate with the Content Strategy Senior Manager to ensure accurate execution of the editorial calendar Stay informed on platform trends and recommend improvements to increase visibility, engagement, and lead influence Support recruitment and employer branding needs through social media content
• Metrics, Optimization & Reporting (10%) Produce monthly and quarterly social performance reports Analyze social-to-web activity, including SEO-supporting signals and referral behavior Identify trends and insights to improve reach, engagement, and content effectiveness Recommend A/B tests or creative variations to improve performance