Responsibilities

• Create engaging social-first content across MAËLYS’ social channels, with a focus on TikTok/Instagram, including video, photo, and written copy.
• Stay ahead of the latest social media trends, viral moments, trending audio, and emerging platform features.
• Collaborate closely with the Social Media Team to brainstorm and develop content concepts, campaigns, and trend-driven activations.
• Monitor the beauty and social media landscape, bringing fresh ideas and cultural insights to the team.
• Conduct competitive and trend research, sharing key findings and recommendations.
• Support day-to-day social media initiatives and assist with additional projects as needed.
• Contribute to weekly reporting, content creation, creator and brand outreach, concept development, trend research, and competitive analysis.

Requirements

• Pursuing a Bachelor’s degree in Marketing, Communications, Media, Digital Content, or a related field.
• Have previous internship or hands-on experience in social media, content creation, beauty, marketing, or video production (preferred but not required).
• Strong understanding of TikTok, Instagram, and emerging social platforms, with a keen eye for trends and viral content.
• Proficiency in Canva, CapCut, Microsoft Office, and other content creation tools; familiarity with AI tools is a plus.
• Strong content creation, editing, and copywriting skills with exceptional attention to detail.
• Highly organized and able to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills.
• Proactive, self-motivated, and eager to learn.
• Adapt quickly to shifting priorities while maintaining a positive attitude.
• Based in New York City and available to work from the office 2–3 days per week.

Nice-to-have

• Experience with influencer marketing (preferred)
• Creative storyteller with understanding of what makes social-first content engaging, shareable, and culturally relevant.