Responsibilities

• Build and run a UGC creator program in-house — sourcing, outreach, onboarding, and managing creators
• Develop content briefs that are tight enough for creators to execute without extensive training
• Track performance across platforms, identify what's working, and get the whole program iterating on it fast
• Experiment constantly with hooks, formats, sounds, and angles to find what converts
• Build genuine relationships with creators that go beyond transactional
• Source and recommend creators, references, and accounts
• Use AI tools to move faster across outreach, briefing, reporting, and workflows
• ... possibly even create content yourself

Requirements

• Understand what makes great content and why it performs well
• Can scroll your FYP and spot a future top creator before others realize it
• Are organized enough to manage many creators with minimal hand-holding
• Are a self-starter who figures things out quickly without a playbook
• Write clearly and have strong instincts for tone and voice
• Are comfortable with data — you can pull numbers, spot trends, and use it to make decisions
• Have strong taste and a genuine love for fashion
• Have experience editing videos
• Are fluent with AI tools in your daily workflow
• Want to win and care deeply about the quality of your work

Preferred

• Have made content yourself and understand the creator side firsthand
• Have run or contributed to a creator or ambassador program before
• Have experience with performance tracking tools
• Have startup or fashion industry experience
• Aspire to be a founder one day