Responsibilities

• Assist in developing and implementing social media strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities to inform content planning.
• Use media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce high-quality visual content.
• Manage scheduling and publishing of posts using social media management tools like Hootsuite or Buffer to ensure consistent engagement.
• Analyze social media metrics using analytics tools like Google Analytics and platform-specific insights to measure campaign performance and optimize strategies.
• Support public relations efforts by engaging with followers, responding to comments, and fostering positive relationships with online communities.

Requirements

• Strong understanding of social media platforms and their respective best practices for content marketing.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles and keyword research to enhance content visibility.
• Experience with social listening tools and social media analytics for performance monitoring.
• Familiarity with digital marketing performance monitoring tools like Google Analytics and media performance analytics platforms.
• Ability to create engaging written content tailored for various audiences and channels.
• Skills in video editing and media editing tools to produce multimedia content that captures attention.
• Excellent communication skills for effective social media engagement and relationship management.
• People with a criminal record are encouraged to apply.

Benefits

• Flexible schedule