Responsibilities

• Assist in developing and executing social media content strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling visual and written content using Adobe Photoshop, Adobe Illustrator, and other media editing tools to enhance brand storytelling.
• Monitor social media channels for engagement, comments, and messages; respond promptly to foster community interaction.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity using tools like Hootsuite and Buffer.
• Support in managing paid advertising campaigns such as Facebook Advertising to boost reach and engagement.
• Analyze social media metrics with Google Analytics and social media analytics tools to evaluate campaign performance and optimize future strategies.
• Collaborate with the marketing team on keyword research, branding initiatives, and digital marketing performance monitoring to ensure cohesive messaging.

Requirements

• Strong understanding of social media platforms’ features and best practices for content marketing.
• Proficiency in graphic design software including Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visuals.
• Knowledge of SEO principles, web analytics, and marketing online analytics for measuring digital campaign success.
• Experience with media editing tools for video editing and photo editing to produce high-quality content.
• Excellent written communication skills with an eye for proofreading and content writing accuracy.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Preferred

• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar tools is a plus
• Marketing, communications, PR, or related major preferred