Responsibilities

• Assist in developing and executing social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling and visually appealing content including graphics, videos, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media scheduling using applications like Hootsuite and Buffer to ensure consistent posting and engagement.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities using social media analytics tools.
• Support media editing tasks such as video editing and photo proofreading to enhance content quality.
• Track and analyze digital marketing performance metrics with Google Analytics and other marketing analytics tools to optimize campaigns.
• Engage with followers by responding to comments, messages, and inquiries to foster positive relationships and brand loyalty.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media or a related field.
• Basic understanding of SEO (Search Engine Optimization) principles and keyword research techniques.
• Familiarity with social media platforms’ features and best practices for content marketing.
• Experience with social media management tools such as Hootsuite or Buffer is preferred.
• Strong written communication skills with an eye for proofreading and content writing.
• Ability to analyze social media data using analytics tools like Google Analytics or platform-specific insights to inform strategy adjustments.