Responsibilities

• Own Peepers’ highlevel organic social media strategy, setting the vision, goals, and content pillars across Instagram, TikTok, Facebook, YouTube, and Pinterest.
• Maintains standards for organic social content, ensuring every piece reflects Peepers’ brand identity and elevated visual style.
• Owning overall look and feel of Peepers social feeds in partnership with the Digital Content Coordinator. The content mix of each feed reads as a cohesive, intentional aesthetic at a glance, not just a series of individual posts.
• Build and maintain the monthly and quarterly organic content calendar, campaign briefs, and channelspecific content series, aligning social with the broader marketing calendar.
• Own organic growth and engagement goals for each platform; track and report on performance against those goals, translating analytics into actionable strategy.
• Monitor platform algorithm shifts, emerging trends, and competitive social activity, and translate learnings into strategy and content pillar updates.
• Translate campaign and product priorities into clear creative briefs and a realistic content plan for the Digital Content Creator and any supporting creators.
• Partner with the Digital Content Creator to ensure daytoday content execution stays aligned with strategy, brand voice, and the campaign calendar, without micromanaging execution.
• Collaborate with crossfunctional teams (creative, ecommerce, product, customer service) to ensure social strategy supports broader business goals and campaigns.
• Present organic social performance, strategy, and creative direction to leadership on a regular cadence.

Requirements

• 5+ years of experience in social media strategy or management for a consumer, fashion, lifestyle, or DTC brand, with a track record of growing organic channels.
• Strong creative eye and deep understanding of visual and brand aesthetics; able to artdirect content and give clear, specific creative feedback.
• Proven experience building and managing content calendars, campaign briefs, and multiplatform social strategy.
• Comfort with social analytics and reporting tools; able to translate data into clear strategic recommendations.
• Bachelor’s degree in Marketing, Communications, or a related field preferred (or equivalent experience).
• Experience briefing or collaborating with influencers, creators, or external content partners strongly preferred.
• Excellent written and verbal communication skills; able to turn strategy into clear, actionable briefs for creative and partner teams.
• Strong crossfunctional collaboration skills; comfortable partnering with creative, ecommerce, product, and partnerships teams.
• Highly organized and deadlinedriven, with the ability to manage multiple channels, campaigns, and stakeholders at once.
• Deep, current knowledge of Instagram, TikTok, YouTube, Facebook, and Pinterest — algorithms, formats, and audience behavior.

Preferred

• Experience briefing or collaborating with influencers, creators, or external content partners strongly preferred.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) preferred