Social Media & Influencer Manager

Rockville, MD (On-site)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social strategy and influencer partnerships to drive client impact while bridging clients and internal teams, then manage end-to-end platform execution and rapid optimization with data-driven storytelling.

  • Social Strategy & Partnerships: define and own strategy, community engagement, and influencer programs that lift client results.
  • Platform Execution & Analytics: run day-to-day posting, listening, reporting, and real-time engagement with rapid iteration.
  • Content Creation & Channel Optimization: produce and tailor video/photo content for Instagram, YouTube, TikTok, LinkedIn, and more, ensuring channel-native performance.

Job Description

Responsibilities:
  • Lead social strategy, community engagement, and influencer partnerships to elevate brand and drive client impact.
  • Manage day-to-day platform execution, social listening, content planning, influencer sourcing, partnership management, performance reporting, and real-time engagement.
  • Act as the primary liaison between clients and internal teams, overseeing timelines, budgets, and scopes to support growth through high client satisfaction.
  • Hands-on content creation and editing for on-site and off-site events, optimizing for channel-native performance across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
  • Capture and edit video and photo content, delivering platform-ready formats (9:16, 4:5, 1:1) and tailoring to each channel’s best practices.
ABCD & Company logo

ABCD & Company

3.7 Glassdoor

ABCD & Company is an award-winning, full-service marketing and events transformation agency that helps brands think big, brand, and bold. With experience at the center of everything we do, we craft unforgettable events and powerful marketing solutions that solve problems, shape culture, and redefine what’s possible. Trusted by top companies, institutions, and global brands, we turn strategy into impact that lasts.We are a passionate team committed to redefining the boundaries of marketing and events. Our expertise lies in crafting meaningful, soulful experiences that deeply connect brands with their audiences. Together, we can reimagine your marketing and events strategy and create something truly magical.From multi-billion dollar corporations and regulated industries to membership associations, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level - with soul.Soul is the missing ingredient in stale and formulaic campaigns and events. Soul is at the core of who we are - it’s the energy that drives us and the magic that helps us innovate. We pride ourselves on being able to infuse soul into every aspect of our work.

Founded in 2014
Rockville, Maryland, USA
249 employees (25 in marketing)
63% recommend to a friend

Traffic Signals

Monthly Visitors
709
Traffic Source Mix
Search
28.6%
Direct
49.7%
Referral
7.5%
Social
12.5%
Paid
1.4%

Headcount Trend

Current headcount: ~250

Marketing Team

Marketing Team Size
12 (5% of company)
Marketing Roles Posted (Last 30 Days)
1