Responsibilities

• Strategy and planning - Own the monthly social content calendar across Instagram, TikTok, and Pinterest, with supporting cadence for Facebook, YouTube Shorts, etc as channels grow - Build calendars against quarterly content pillars aligned to brand campaigns, seasonal priorities, service launches, and location openings - Balance the full brand ecosystem across the calendar: massage and skincare, salon and nails, community and events, retail and product, team and provider spotlights, and guest UGC - Maintain a rolling four-week planned view and a two-week locked view; nothing posts unplanned without a reason
• Content production - Shoot and edit native social content yourself — vertical video, stills, stories, behind-the-scenes — at locations and events - Edit in-app and in lightweight tools (CapCut, Instagram and TikTok native, Lightroom mobile presets) to a consistent brand look - Leverage AI tools to scale output, speed up production, and stay ahead of platform trends—all while maintaining the authentic milk + honey brand voice. - Write captions, hooks, and on-screen copy in milk + honey voice; source and clear trending audio - Appear on camera or direct on-camera talent — providers, team members, creators — as the content requires - Maintain organized, tagged source-asset libraries so photography and video are findable and reusable by the email, web, and paid teams
• Publishing and cadence - Own consistent output: five to seven in-feed, Reels, or TikTok posts per week, daily stories, plus reshares and community engagement - Schedule, publish, and QA all organic posts through our social management platform; verify links, tags, geotags, alt text, and UTM parameters before anything goes live - Maintain accurate location tags, bios, link-in-bio destinations, and pinned content across the account
• Community management - Monitor and respond to comments, DMs, mentions, and tags within a defined response window on every platform - Triage guest issues and complaints to the correct owner — location General Manager, guest experience, medical — using a documented escalation path; never resolve clinical questions in a comment thread - Grow following and engagement through proactive outbound engagement with local businesses, guests, creators, and neighborhood accounts — not only inbound reply - Flag emerging issues, PR risks, and negative sentiment patterns to leadership same-day
• Listening, trends, and competitive intelligence - Monitor platform trends, formats, and audio daily; translate what's working into on-brand executions rather than copying trends literally - Track competitor and peer accounts across local and national wellness, and hospitality; maintain a running teardown of what's working in the category - Maintain a social listening view of brand mentions, including untagged mentions and review platforms
• Measurement and reporting - Own a monthly social performance report: reach, engagement rate by format, saves and shares, follower growth, video retention, profile visits, outbound link clicks, and bookings attributable to social - Report on content pillar performance, not only aggregate numbers — tell us which stories are working - Partner with the digital and paid team on UTM discipline and GA4 reporting so social-driven bookings are measurable - Identify organic posts worth boosting and hand off performance rationale to paid media
• Tools and team - Own Dash Social as our publishing, asset library, community inbox, and reporting hub; keep tagging, naming, and UTM conventions clean so reporting stays comparable over time - Serve as our administrator and internal point of contact for the platform, including access, training, and new feature adoption - Recruit, train, and manage the social media intern each term, setting weekly priorities and reviewing all content before it publishes - Guide field content contributors at locations on capture standards and brand voice
• Influencer + Creator Program — approx. 35% - Roster and pipeline - Build and maintain a creator roster segmented by market, persona, and vertical — beauty and aesthetics, wellness, fitness, lifestyle, local food and culture, parenting - Source and build relationships with local creators and UGC partners who understand how to translate current TikTok/Reels trends into authentic milk + honey brand stories - Maintain a creator CRM with contact history, rates, past deliverables, performance, exclusivity conflicts, and relationship status - Program operations - Write creator briefs that are specific about deliverables, messaging, disclosure requirements, timing, and what's off-limits - Negotiate scope and rates within approved budget; manage comp'd service value, gifting, and paid partnership tiers - Own the paperwork: partnership agreements, usage and licensing rights, W-9s and vendor setup, and consent and release forms - Coordinate creator visits end to end with location teams — booking, provider assignment, arrival experience, and follow-up - Manage gifting logistics, product seeding, and event invitation lists - Track creator program spend against budget monthly and reconcile comp'd service value - Compliance and risk - Enforce FTC endorsement and disclosure requirements on every partnership; review creator content pre- and post-publish for compliant disclosure and for claims we can't substantiate - Ensure content involving medical aesthetic services meets requirements for patient consent, photo and HIPAA authorization, applicable state medical board advertising rules, and injectable manufacturer advertising guidelines - Never publish or approve before-and-after imagery without documented authorization on file - Amplification and performance - Integrate creator assets directly into the weekly social calendar and paid media channels, using UGC as a core engine for performance marketing and brand storytelling - Set up and manage affiliate or tracking links and codes where relevant so creator performance is attributable - Track creator performance against defined benchmarks; grow investment in what works and cut what doesn't - Run an ongoing UGC and guest-content pipeline, including a permissions workflow - Internal creators - Support and coach providers, estheticians, stylist and location team members building personal presence, keeping them on-brand and inside compliance guardrails - Guide interns and field content contributors on capture standards, brand voice, and best practices
• Field + Local Market Support — approx. 20% - Support local activations, in-location events, and offsite partnerships with a social-first lens: capture plan, creator invites, content deliverables, and post-event recap - Partner with General Managers to surface local opportunities — neighborhood partnerships, local press, community moments — and feed them into the content calendar - Coordinate seasonal and evergreen location print and in-spa collateral needs with the brand team, ensuring visual consistency - Maintain feedback loops with location teams so what we hear in-spa shows up in what we post

Requirements

• Two years of hands-on social media experience for a brand, agency, or multi-location business — not solely personal accounts
• A portfolio of published video you personally shot and edited; we will ask to see it
• Demonstrated native fluency with Instagram, TikTok, and short-form video conventions, including how each platform actually distributes content today
• Working proficiency in mobile and desktop editing tools (CapCut, Adobe Lightroom and Premiere or equivalent) and Canva
• Comfort being on camera and directing non-professional talent — team members, providers, guests
• Strong writing: you can produce a hook, a caption, and a brand-voice sentence without sounding like a press release or a chatbot
• Working understanding of social analytics and the ability to explain performance in plain language
• Exceptional interpersonal skills; you'll be building relationships with General Managers, providers, creators, and guests at the same time
• Highly organized and self-directed; able to run a calendar and multiple concurrent creator partnerships without being chased
• Reliable transportation and willingness to travel regularly among Austin-area locations

Benefits

• milk + honey offers the following benefits:
• - Competitive Compensation Plan
• - Affordable Health, Dental and Vision plans after 30 days of employment
• - Paid Time Off upon hire
• - Matching 401k Plan
• - Company Paid Basic Life/AD&D
• - Internal growth + mobility
• - m?h Monthly Spa Credit
• - Generous Discounts on Spa, Salon, and medSPA treatments and products (based on location availability)
• - LA Fitness Discount