Responsibilities

• Lead client onboarding calls and extract positioning, differentiation, and content angles
• Build 90–180 day structured content roadmaps
• Develop scalable content pillar architecture
• Engineer hook libraries and retention frameworks
• Create structured testing plans for format and angle iteration
• Identify performance bottlenecks and pivot strategy accordingly
• Write high-performance short-form scripts and hooks
• Structure videos for retention, replay value, and conversion
• Apply pattern interrupts, curiosity loops, and psychological triggers
• Analyze high-performing content and reverse engineer success patterns

Requirements

• Proven experience working directly with clients (agency, consulting, or in-house brand experience)
• Demonstrated success generating short-form content with 1M+ views (must provide examples)
• Experience building structured content roadmaps
• Experience leading onboarding calls and weekly client meetings
• Strong understanding of virality mechanics and retention psychology
• Ability to write viral hooks and structured scripts consistently
• Experience working with creators, influencers, or brands
• Exceptional verbal communication skills
• Strong executive presence and authority on calls
• Structured thinker with organized workflow habits
• Strong analytical ability with performance metrics
• Mastery of short-form platform mechanics (TikTok, Instagram Reels, YouTube Shorts, X)
• Ability to operate independently without constant supervision

Preferred

• Preferred experience in clipping campaign management (highly recommended)
• Experience managing clipping campaigns or performance-based content reward systems
• Experience working with UGC creators or clipper networks
• Familiarity with structured payout systems and quality control workflows
• Ability to design or manage clipper onboarding, submission standards, and approval systems
• Experience optimizing clipping campaigns based on performance metrics
• Understanding of scaling creator ecosystems while maintaining quality control
• Clipping campaign experience is strongly preferred but not mandatory