Social Media and External Communications Manager

Responsibilities

• Develop and execute a targeted social media strategy tailored to hyperlocal audiences in U.S. markets across various social media platforms, working closely with our agency of record and Google’s community development managers (CDMs).
• Manage the external social media firm to deliver on landscape monitoring, audits, paid social campaigns, and community communications across channels.
• Review and approve copy, visual assets, and engagement strategies to ensure high quality and brand consistency.
• Ensure all social media activations rigorously align with Google’s narratives around innovation, affordability, environmental protection, and community benefits.
• Establish KPIs and sentiment metrics with the agency, using real-time data to optimize social strategies and report insights to leadership.

Requirements

• Bachelor's degree or equivalent practical experience.
• 10 years of experience in communications, public relations, or public affairs, with a focus on social media.

Preferred

• Experience working on political campaigns and other large company initiatives that require cross-functional collaboration.
• Effective team player who can meet project deadlines with exceptional attention to detail.
• Ability to think strategically and develop creative comms strategies that drive results.
• Ability to quickly learn about various areas of public policy and the energy industry.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent written and verbal communication skills, with the ability to craft compelling social media messaging and build relationships with key stakeholders.

Benefits

• Learn more about benefits at Google .