Responsibilities

• Manage brand social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on-calendar.
• Partner with external content creation agencies to brief, align, and deliver work on time.
• Build and maintain a content calendar that supports campaigns and key announcements.
• Engage daily by responding to comments, answering DMs, and starting real conversations with the audience.
• Spot trends quickly and translate them into on-brand content opportunities.
• Own the email marketing strategy in HubSpot, from planning through execution.
• Write and design newsletters that subscribers genuinely want to read.
• Run continuous experiments on subject lines, send times, formats, and segmentation to improve opens, clicks, and conversions.
• Track performance weekly, report clearly, and adjust strategy based on data.

Requirements

• 1 to 2 years of experience in social media, email marketing, or digital marketing with measurable results.
• Demonstrated track record of growing audiences or improving campaign performance metrics through owned work.
• Hands-on experience managing at least one major social platform, including content posting, community engagement, and performance tracking.
• Strong writing skills with a natural instinct for brand voice and tone across social posts, email copy, and newsletters.
• Proficiency executing email campaigns in HubSpot or a comparable platform such as Mailchimp or Klaviyo.
• Experience designing and analyzing A/B tests on email campaigns.
• Comfort reading marketing performance data and translating it into clear, actionable insights.
• Experience coordinating with external agencies, content creators, or freelancers to deliver on-brand work on deadline.
• Background in fintech, personal finance, or consumer brand marketing is a plus.
• Familiarity with paid social advertising to complement organic strategy is a plus.

Preferred

• Background in fintech, personal finance, or consumer brand marketing is a plus.
• Familiarity with paid social advertising to complement organic strategy is a plus.