Social Media + Digital Marketing Specialist (part-time, temporary)

Responsibilities

• Managing and publishing content across Northwestern’s institutional social media platforms, including Facebook, X, Instagram, YouTube, TikTok and LinkedIn. Monitoring engagement and ad campaigns, and maintaining a consistent brand voice.
• Assisting with planning, filming, editing and publishing video content, including short-form videos, student-focused TikToks, video ads and other institutional storytelling initiatives.
• Supporting the development of Northwestern’s Stand Out Story video series, including coordinating video sessions, assisting with video editing and identifying student subjects.
• Managing student social media ambassadors, including content planning, assignments and student-generated content.
• Assisting with implementing and monitoring of digital advertising campaigns in collaboration with Northwestern’s digital marketing agency.

Requirements

• bachelor’s degree (or near completion), preferably in marketing, communications, PR or a related field
• experience creating, managing and publishing social media content, with an understanding of current trends, best practices and audience engagement
• experience filming and editing video content, particularly short-form videos for Instagram Reels, TikTok and YouTube
• strong writing, storytelling and communication skills, with the ability to create content that aligns with Northwestern’s brand
• familiarity with digital marketing strategies, campaigns and performance metrics
• excellent interpersonal and organizational skills, attention to detail, and the ability to work independently and collaboratively
• candidates with an authentic Christian faith who will embrace and live out our mission & values, including our Reformed, evangelical and ecumenical identity as expressed in our Christian Identity Statement, Mission Statement, Vision for Learning and Vision for Diversity