Social Media & Digital Marketing Specialist

Syracuse, NY (Hybrid)

$46K/yr – $50K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own and execute social media strategy and day-to-day content across platforms, turning analytics into actionable optimizations, and contribute to marketing campaigns and event coverage.

  • Own social strategy, content creation, calendar management, and performance analysis across channels
  • Capture timely event and on-site content, and test trends to keep brands relevant
  • Collaborate with the marketing team to bring campaigns to life and support website updates

Job Description

Responsibilities

  • Social Media Strategy & Management: Develop and execute strategies across multiple social platforms, identifying audiences, goals, content approaches, and opportunities to grow reach and engagement.
  • Social Content Creation: Create compelling, platform-specific visual, video, and written content, including graphics, carousels, short-form video, photography, and copy.
  • Channel & Calendar Management: Manage multiple social channels and calendars simultaneously, ensuring content is timely, accurate, on-brand, and aligned with organizational priorities.
  • Analytics & Optimization: Track and report on social performance and KPIs and turn insights into recommendations that continually improve results.
  • Event Content Creation: Capture and create timely, engaging social content from industry events, virtual classes, and company-hosted activities.
  • Trends & Experimentation: Stay ahead of platform changes, emerging formats, and social trends, testing new ideas and applying best practices to keep our brands relevant and engaging.
  • Marketing Team Collaboration: Pitch in across the marketing team to bring ideas and campaigns to life - from creating marketing materials and updating website content to event setup and on-site support. We're a collaborative, hands-on team where everyone contributes, and no two days look exactly the same.

Requirements

  • Degree in marketing, communications, advertising, or related field, or equivalent experience.
  • 3+ years of hands-on experience managing social media for a brand, organization, or agency, with demonstrated experience managing multiple platforms and channels simultaneously. Examples of work required.
  • Deep understanding of core social media platforms, their audiences, algorithms, engagement strategies, analytics, and best practices. Experience with social scheduling and management tools.
  • Strong creative, writing, and storytelling skills with experience creating engaging social graphics and content. Proficiency with Canva & Adobe Creative Suite.
  • Hands-on experience filming, editing, and producing short-form social video content a plus.
  • Exceptional attention to detail and organizational skills, with a proven ability to manage multiple channels, projects, priorities, and deadlines effectively.
  • Self-directed, curious, and collaborative, with the ability to identify opportunities, bring forward ideas, follow through, and continually look for ways to improve.

Preferred

  • Experience with paid social, particularly Meta and/or LinkedIn, strongly preferred.
  • Nonprofit experience a plus.
  • Hands-on experience filming, editing, and producing short-form social video content a plus.

Benefits

  • Annual Base Salary Based on Experience
  • Paid Time Off (PTO)
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • Hands on Training
  • Mon-Fri Schedule
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Big I New York

5.0 Glassdoor

We believe independent insurance agents serve customers best with trusted advice and the right coverage options to protect what matters most.Big I New York exists to fulfill the educational, political, and business interests of our more than 1,750 agencies and their 13,000 plus employees.Our members are Trusted Choice independent insurance agents and brokers, which means that they can provide consumers with a choice of products from more than one insurance company and in turn give consumers unrivaled service, and the best auto, homeowner, and business coverage to meet their changing needs.

Syracuse, New York, USA
66 employees (7 in marketing)
1% recommend to a friend

Salaries

Posted range

$46K/yr – $50K/yr

Taken straight from the job posting.

See all Big I New York salaries

Marketing Team

Marketing Team Size
5 (8% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
13.2K

Headcount Trend

Current headcount: ~66
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Social Media & Digital Marketing Specialist

Big I New York · Syracuse, NY · Hybrid