Social Media & Digital Content Specialist

San Antonio, FL (Hybrid)

Salary Not AvailableEntry Level2+ years expPart time

Posted 13 hrs ago

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Job Summary

Own end-to-end social media programs for multiple nationwide client accounts, from content creation and scheduling to paid campaigns, analytics, and cross-channel optimization.

  • Drive campaign performance across platforms
  • Manage multi-client timelines and deliverables

Job Description

Responsibilities

  • Social Media Management — Own day-to-day content creation, scheduling, and community management across Facebook, Instagram, TikTok, X, YouTube, and emerging platforms for multiple nationwide client accounts.
  • Paid Social & Ads — Build, monitor, and optimize campaigns in Meta Business Suite and Meta Ads Manager; track ROAS and audience performance across diverse markets and demographics.
  • Content Production — Create short-form video, graphics, and carousel content using Canva and Adobe Creative Suite. Edit quick-turn video assets for social.
  • Analytics & Reporting — Pull performance data, spot trends, and package insights into clean, client-ready reports.
  • Social Listening & Trend Monitoring — Track brand mentions, industry trends, and competitor activity to spot opportunities and inform content strategy.
  • SEO-Optimized Content — Conduct keyword research and optimize social captions, blog posts, and landing page copy to improve organic reach and search visibility.
  • Cross-Channel Support — Assist with SEO-optimized blog content, email marketing campaigns, landing page updates, and website touchpoints tied to social strategy.
  • Project Coordination — Juggle multiple client accounts and internal deadlines without dropping the ball.

Requirements

  • Education: Currently pursuing or recently completed a degree in Marketing, Communications, Advertising, Business, or equivalent hands-on experience.
  • Platform Fluency: Comfortable navigating Meta Business Suite, Meta Ads Manager, and major social platforms.
  • Creative Toolkit: Experience with Canva; familiarity with Adobe Creative Suite (Photoshop, Premiere, or After Effects) is a major plus.
  • Portfolio: A body of work — social accounts you’ve grown, campaigns you’ve run, content you’ve created. Show us what you’ve built.
  • Mindset: Detail-oriented, deadline-driven, and able to switch between creative and analytical work quickly.

Preferred

  • Video editing experience (Reels, TikTok, YouTube Shorts)
  • Basic understanding of SEO principles and content strategy
  • Copywriting skills that adapt to different brand voices
  • Familiarity with Google Workspace, Microsoft Office, and project management tools (Notion, Asana, or Trello)
  • Analytics Deep-Dive: Hands-on experience with Google Analytics, platform-native analytics, and social listening tools to turn data into actionable strategy.
  • Copywriting & Proofreading: Strong written communication with an eye for accuracy, brand voice, and platform-native storytelling.
  • AI-Assisted Creation: Experience using AI tools (e.g., ChatGPT, Midjourney, DALL-E, Runway, Adobe Firefly, or similar) to brainstorm, draft copy, generate visuals, or accelerate content production. We actively encourage leveraging AI to work smarter and scale creative output.

Benefits

  • Flexible schedule