Responsibilities

• The Social Media & Digital Content Manager will manage the Academy's day-to-day social media presence and play a central role in growing awareness, engagement, inquiries, and ultimately enrollment.
• Social Media Strategy & Management: Develop and execute a comprehensive social media strategy designed to increase enrollment, advancement, and marketing goals, including brand awareness, engagement, website traffic, inquiries, and enrollment.
• Social Media Strategy & Management: Ensure messaging is consistent with the Academy's mission, values, and brand standards.
• Social Media Strategy & Management: Recommend new communication strategies and emerging digital trends to strengthen Riverside's online presence.
• Social Media Strategy & Management: Manage the Academy's presence across platforms such as Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms relevant to our audiences.
• Social Media Strategy & Management: Create and maintain an active content calendar aligned with admissions, athletics, academics, cadet life, leadership development, alumni, events, and institutional priorities.
• Social Media Strategy & Management: Write compelling captions, headlines, hooks, calls-to-action, and other social copy.
• Social Media Strategy & Management: Monitor comments, messages, mentions, trends, and conversations and respond appropriately.
• Social Media Strategy & Management: Identify opportunities to increase reach through trends, hashtags, collaborations, user-generated content, and strategic partnerships.
• Social Media Strategy & Management: Stay ahead of emerging platforms, formats, algorithms, creators, and digital trends.

Requirements

• A bachelor's degree in marketing, communications, journalism, digital media, public relations, advertising, film/video, graphic design, or a related field—or equivalent demonstrated experience.
• Demonstrated experience managing social media accounts, whether professionally, through internships, college organizations, freelance work, personal projects, or previous employment.
• Strong understanding of Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
• Excellent short-form writing and storytelling skills.
• Strong photography and videography instincts.
• Experience with video editing and social content creation.
• Familiarity with tools such as Canva, Adobe Creative Cloud, CapCut, Premiere Pro, Final Cut Pro, or comparable platforms.
• An understanding of social analytics, audience growth, engagement, and conversion metrics.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A willingness to be highly visible and highly mobile around campus.