Responsibilities

• Manage the organization's social media presence across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Create and maintain a monthly social media content calendar.
• Photograph and record video of programs, workshops, students, experiments, plants, animals, events, and community activities.
• Produce short-form videos, Reels, Stories, and YouTube Shorts.
• Write engaging captions, announcements, educational posts, and promotional content.
• Promote upcoming classes, workshops, events, water-testing services, STEM programs, and community activities.
• Develop content that demonstrates the organization's impact and tells compelling stories about students and the community.
• Maintain consistent branding and messaging across social media platforms.
• Monitor comments, messages, and community engagement.
• Identify opportunities to increase audience reach and participation.

Requirements

• Enrolled in a degree seeking program at UNM, Enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress.

Preferred

• Experience managing social media for a nonprofit, school, business, community organization, or similar organization.
• Strong photography and video skills.
• Experience creating short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Cloud, or comparable content-creation tools.
• Strong writing and editing skills.
• Understanding of social media trends and audience engagement.
• Creative, dependable, and able to work independently.
• Interest in STEM, education, science, technology, agriculture, or community development is strongly preferred.