Responsibilities

• Execution: Produce and publish high-velocity content for Instagram, TikTok, and YouTube using AI-assisted workflows (LLMs, video gen, etc.).
• Engagement: Manage publishing cadences and foster community via active interaction (comments/DMs).
• Trend Response: Rapidly translate emerging cultural trends into testable content formats.
• System Design: Build automated pipelines for sourcing, vetting, and prioritizing creators.
• Outreach: Use AI to personalize outreach and scale creator activations efficiently.
• Partnerships: Directly manage creator relationships with a relentless "test-and-learn" mindset.
• Paid Media Support: Maintain a high-volume pipeline of UGC assets for paid channels.
• Strategic Direction: Turn performance data into creative briefs, scripts, and prompts for creators.
• Agility: Partner with Growth and Creative teams to increase ad-testing velocity.
• Automation: Integrate tools like Dify and automation platforms to eliminate manual tasks.
• Efficiency: Continuously refine processes for content generation and performance tracking.

Requirements

• Deep experience managing social channels and building creator programs for consumer brands (Wellness, Beauty, or CPG preferred).
• Extensive knowledge of TikTok, Instagram, and YouTube ecosystems and US-based creator culture.
• UGC Savvy: Proven ability to generate high-performing content for both organic storytelling and paid media ads.
• AI-Enabled: You aren't a developer, but you are an early adopter of AI tools (LLMs, image/video gen) to accelerate your creative output and operations.
• Strategic & Scrappy: An entrepreneurial mindset with the ability to identify opportunities and execute rapidly without heavy agency reliance.

Preferred

• Entrepreneurial, scrappy, hands-on approach.

Benefits

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.