Responsibilities

• Own the day-to-day content strategy for TikTok, Instagram Reels, and other short-form platforms
• Create, film, edit, and publish high-volume short-form content
• Stay ahead of platform trends, sounds, hooks, formats, and cultural moments
• Be comfortable appearing on camera and speaking directly to the audience
• Develop content featuring products, athletes, employees, warehouse operations, customers, and behind-the-scenes moments
• Repurpose professional photos and video footage into platform-native social content
• Build and manage a consistent social media content calendar
• Recruit and develop a large network of creators for UGC, whitelisting, TikTok Shop, and social proof
• Write creator briefs and communicate clearly with creators
• Track creator outreach, content delivery, performance, and partnership opportunities

Requirements

• Demonstrated experience creating short-form social media content at volume
• Strong understanding of TikTok, Instagram Reels, UGC, and current social trends
• Extremely comfortable speaking and performing on camera
• Ability to film and edit content independently
• Strong hook-writing, storytelling, and creative-concept skills
• Experience managing social accounts for a brand, business, creator, or agency
• Ability to move quickly without waiting for perfect production conditions
• Organized, self-motivated, and capable of managing multiple projects at once
• Portfolio or examples of content personally created and managed
• Sports, fitness, youth athletics, or lifestyle-brand experience is preferred

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off