Social Media & Creative Marketer

Harrington, DE (On-site)

$50K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end social media presence for an equine brand, driving content creation, community growth, and campaign performance across platforms.

Lead content strategy and publishing across Facebook, Instagram, TikTok, and more
Engage with followers and manage comments to build an active community
Track metrics and optimize campaigns for growth and impact

Social Media Management
Develop, schedule, and publish engaging content across all social platforms (Facebook, Instagram, TikTok, and more)
Grow followers and engagement while building an active community
Respond to customer comments and messages when appropriate
Track engagement, follower growth, and campaign performance
Creative & Content Development
Create graphics, short-form videos, and promotional content
Assist with product photography and video production
Coordinate creative assets for advertising and marketing campaigns
Write blog posts, product descriptions, and website content

Significant horseback riding / equine experience required, you'll be creating content about horses, tack, and riding, and authenticity matters
2+ years of experience in social media content creation and/or digital marketing
Hands-on skills with graphic design and short-form video tools (Adobe Creative Suite or Canva)
Strong copywriting and communication skills
A creative mindset with excellent organizational and time-management skills
Comfort with photography and video capture a strong plus

Experience creating content for an e-commerce brand
Familiarity with SEO best practices for blog and product content
Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for content productivity