Responsibilities

• Develop, implement, and monitor social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to boost brand awareness and engagement.
• Create compelling content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social listening tools to track brand mentions, industry trends, and customer feedback for insights that inform marketing efforts.
• Schedule and publish posts using social media management tools such as Hootsuite or Buffer to ensure consistent online presence.
• Conduct keyword research and optimize content for SEO to improve search engine rankings and increase organic traffic.
• Engage with followers through relationship management techniques, respond to comments/messages promptly, and foster community growth.
• Assist with office administrative tasks including scheduling meetings, managing correspondence, proofreading materials, and supporting team coordination efforts.
• Support public relations initiatives by preparing press releases, coordinating outreach efforts, and maintaining positive relationships with media contacts.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance and recommend improvements.
• Contribute to branding efforts by maintaining visual consistency across digital platforms and promotional materials.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of content creation.
• Proficiency in Adobe Creative Suite applications including Photoshop, Illustrator, and video editing software.
• Familiarity with social listening tools like Hootsuite or Buffer for scheduling and monitoring posts.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms such as Google Analytics.
• Strong graphic design skills with an eye for branding consistency across multiple channels.
• Excellent proofreading skills with attention to detail in written communication.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience in public relations or relationship management is a plus.
• Basic understanding of Facebook Advertising campaigns and digital marketing strategies is desirable. This paid role is perfect for motivated individuals eager to grow their expertise in social media marketing while supporting office operations in a lively setting!