Responsibilities

• Build and maintain content calendars across all social platforms, ensuring consistent, on-brand posting cadence
• Capture, edit, and publish photo and video content on-site at breweries and restaurants
• Write engaging, platform-tailored captions and copy
• Support execution of social media strategy as directed by the Marketing Director
• Monitor social channels daily and respond to comments, messages, and inbox inquiries in a timely, on-brand manner
• Coordinate with local content creators and other departments to source content and stay current on what’s accurate, important, and upcoming at each location
• Coordinate with brand partners and community accounts on cross-promotion and tagging
• Stay current on platform trends and best practices, adapting content as platforms evolve
• Use AI tools to work efficiently across content creation and social tasks
• Perform other duties as directed

Requirements

• Experience with Instagram and Facebook, including posting, Stories, and community management
• Strong photography and videography skills for content capture and editing
• Ability to write clear, engaging, platform-appropriate captions and copy
• Ability to edit photos and video and create simple graphics
• Strong organization skills and attention to detail, with the ability to manage multiple content calendars and deadlines
• Comfortable communicating and coordinating with creators, partners, and other accounts outside the immediate team
• Ability to adapt quickly as social platforms and trends evolve

Preferred

• Experience with TikTok and YouTube Shorts content creation
• Familiarity with Sprout Social or similar social media scheduling/management tools
• Knowledge of Microsoft programs, G Suite, and Adobe Creative Suite
• Familiarity with AI tools for content creation or workflow efficiency
• Basic reporting and analytics skills