Own and execute social media strategies to grow engagement, reach, and community advocacy for USTA Southern and the Southern Tennis Foundation.

• Develop and plan social media campaigns to increase likes, followers, reach, and engagement.
• Generate, create, and manage all social media content for all departments (images, video, written).
• Be an advocate in social spaces, engaging dialogues and answering questions to represent the brands.
• Strategically identify influencers and assist in outreach to grow the sport.
• Manage all social media sponsor activation planning.
• Prepare collaboration proposals for social media influencers aligned with the brand.
• Analyze and present social data using reporting platforms to maximize engagement results.
• Support departments with brainstorming and executing new marketing ideas via social to hit section goals and national priorities.
• Assist with marketing materials and presentations for program initiatives.
• Create content and marketing materials in Spanish where needed.