Social Media Coordinator at Tampa Bay Watch | St. Petersburg, FL | $18/hr – $19/hr

Social Media Coordinator

St. Petersburg, FL (On-site)

$18/hr – $19/hrEntry Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the social media engine for a regional nonprofit, shaping content and engagement across platforms, while partnering with Marketing to raise awareness and broaden support from constituents and partners.

Social ownership: lead content creation, brand-consistent voice, and audience engagement across TBW’s channels.
Collaborative planning: translate marketing goals into integrated communications plans that grow awareness and community support.
Analytics & experimentation: monitor comments, track metrics, and surface trends to continuously optimize messaging and impact.

Job Description

Support the Communications Manager and team in social media, consistent with the mission and brand voice, at Tampa Bay Watch.
Collaborate with Marketing team to develop marketing and communications plans to increase public awareness of TBW’s projects and programs, resulting in increased support from constituents and corporate partners.
Manage all aspects of TBW’s social media presence (website, LinkedIn, Facebook, Instagram, TikTok, YouTube, etc.) including content creation for static posts, videos, stories, in collaboration with Communications Manager
Monitor all comments and messages on behalf of TBW’s social media pages and website, staying consistent with brand voice and messaging
Manage social listening & monitoring tools to identify industry trends and local topics that may be relevant to TBW.
Conceptualize and produce quality social content on all pages for the purpose of soliciting engagement and social inquiries.
Increase engagement and revenue via social across different departments.
Coordinate the execution of social media initiatives, giveaways, campaigns and contests.
Report on pre-determined daily metrics at the start of each day.
Complete all designated end-of-month analytics at the start of each month.

Bachelor’s degree in business administration, marketing, communications, or a related field.
2 years of extensive experience in social media for an organization required (including demonstrable metrics and portfolio).
Experience with short-form content creation and editing required
Strong organization and project management skills, as well as attention to detail.
Written and verbal communication skills, as well as copywriting and proofreading skills.
Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
Must have strong analytical skills to analyze metrics, KPIs, and create reports.
Must be a highly energetic professional with a record of building and reinforcing a strong brand and awareness.
Proficient in Microsoft Office Suite, Google applications, web-based media platforms, and analytic software. Proficient in Sprout Social and LinkTree is a bonus.
Must have a working knowledge of Google Ads, Meta Business Suite and other paid online advertising platforms.

Proficiency in Sprout Social and LinkTree is a bonus.
Awareness of coastal ecosystems and related issues is extremely helpful but not required

Tampa Bay Watch

Tampa Bay Watch is a 501(c)(3) nonprofit organization dedicated to the protection and restoration of the Tampa Bay estuary through scientific and educational programs. Established in 1993, Tampa Bay Watch performs a variety of habitat restoration and protection activities throughout the year, utilizing thousands of volunteers to help the bay recover from its environmental problems. Individuals of all ages from community groups, scout troops, schools and others participate in salt marsh plantings, storm drain markings, oyster bar creation, coastal cleanups, and wildlife protection each year, demonstrating environmental stewardship in its purest form.

Founded in 1993

St. Petersburg, Florida, USA

76 employees (3 in marketing)

www.TampaBayWatch.org