Responsibilities

• Coordinate content strategy for Student Affairs social media accounts.
• Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
• Stay current with social media best practices and trends to assist in future planning.
• Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels and developing measurable goals.
• Analyze social media data and make recommendations.
• Review Student Affairs social media accounts for accessibility requirements.
• Conduct an annual audit and consolidation of Student Affairs social media accounts.
• Supervise a team of Vice President for Student Affairs (VPSA) social media student employees.
• Supervise a team of Health and Well-being social media student employees.
• Provide professional development relating to best practices in social media accessibility and trends.

Requirements

• Experience managing social media business accounts on various platforms.
• Demonstrated experience planning, strategizing and executing social media campaigns and analyzing results.
• Strong organization and planning skills, including the ability to set priorities and meet deadlines.
• Excellent verbal and written communication skills.

Preferred

• Experience working within cross-functional marketing and creative teams.
• Understanding of Brandwatch or similar content management tool.
• Knowledge of marketing principles, theories and techniques.
• Familiarity with web and social media accessibility standards.
• Experience with Adobe Creative Cloud applications.

Benefits

• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.