Responsibilities

• Develop, post, and curate engaging content for College’s social media platforms.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Collaborate with marketing team to create a social media calendar
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.
• Review analytics and create reports on key metrics.
• Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.
• Identify and pursue opportunities to share college social media content on community and partner social media sites.

Requirements

• Bachelor’s degree in Communications/Media or related (required)
• Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experience
• Expert at targeted communications and advertising campaigns across various media platforms
• Demonstrates deep understanding of SEO/AEO, web traffic metrics and social media best practices
• Excellent interpersonal and communication skills
• The completion of a background check will be required for the selected candidate.

Benefits

• New Jersey Sick Leave: Earn 1 hour of sick leave for every 30 hours worked with a maximum of 40 hours of leave per benefit year. (Eligible to use after successful completion of probationary period.)
• Employee Assistance Program provides free, confidential, limited counseling services, work-life assistance, legal and financial guidance.
• Commuter Benefits: Free parking access is provided on site. An optional Transit Pre-Tax Plan is available which allows employees to use pre-tax dollars to purchase eligible transit expenses.
• NJ Defined Contribution Retirement Program provides eligible members with a tax-sheltered, defined contribution retirement benefit, along with life insurance and long-term disability coverage. (Must meet eligibility requirements.)