Responsibilities

• Develop and implement comprehensive social media strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Manage daily social media content creation, including writing compelling posts, designing graphics using Adobe Creative Suite tools like Photoshop and Illustrator, and editing videos with media editing tools.
• Monitor social media performance through analytics tools such as Google Analytics, Facebook Advertising insights, and social media analytics platforms to optimize campaigns and report on digital marketing performance.
• Coordinate multiple projects simultaneously by setting timelines, tracking progress with applications like Hootsuite or Buffer, and ensuring timely delivery of content.
• Engage actively with followers through social media communication, responding to comments and messages to foster community relationships.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content marketing strategies.
• Collaborate with cross-functional teams including public relations, branding, e-commerce, and marketing to align messaging and amplify campaign impact.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools, web analytics (Google Analytics), and marketing online analytics platforms.
• Knowledge of SEO principles, keyword research techniques, and social media content marketing strategies.
• Excellent written communication skills with an eye for proofreading and content writing.
• Ability to manage multiple projects efficiently using project management tools like Hootsuite or Buffer.

Preferred

• Experience in relationship management within digital communities; understanding of public relations best practices is advantageous.