Responsibilities

• Develop, create, and manage content for social media platforms, websites, digital communications, and print publications, including articles, posts, graphics, and multimedia assets.
• Oversee daily social media operations, including content publishing, audience engagement, monitoring comments and messages, responding to inquiries, and tracking emerging trends.
• Collaborate with Human Resources, Marketing, Communications, and other internal stakeholders to develop and execute communication strategies that support organizational initiatives and business objectives.
• Create and maintain content calendars to ensure timely, strategic, and consistent communication across all platforms.
• Support the planning, coordination, and execution of digital campaigns, employee engagement initiatives, recruitment marketing efforts, and brand awareness activities.
• Ensure all communications adhere to organizational brand standards, messaging guidelines, privacy requirements, and applicable policies.
• Monitor social media channels and digital platforms for audience feedback, engagement opportunities, and reputation management.
• Track, analyze, and report on key performance metrics, including audience growth, engagement, website traffic, and campaign effectiveness.
• Provide recommendations and insights to improve content performance, audience engagement, communication strategies, and brand visibility.
• Coordinate campaign logistics, approvals, and content workflows to support efficient execution of communication initiatives.

Requirements

• Bachelor's degree in communications, Marketing, Public Relations, Journalism, Digital Media, English, or a related field preferred.
• Equivalent combination of education and relevant experience may be considered.
• Two (2) years of experience supporting social media activities, digital communications, marketing, public relations, or related communications functions.
• Experience creating, editing, and managing content for social media platforms, websites, and digital communications.
• Proficiency with major social media platforms, including content publishing, audience engagement, and platform management.
• Experience utilizing social media analytics and reporting tools to monitor performance and measure engagement.
• Experience managing content calendars, scheduling posts, and coordinating communication campaigns.
• Strong written and verbal communication skills with the ability to create engaging and audience-focused content.
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.

Preferred

• Experience working in healthcare, higher education, nonprofit, government, or other regulated environments.
• Familiarity with social media management platforms, content management systems (CMS), and digital marketing tools.
• Experience supporting employer branding, recruitment marketing, employee communications, or organizational communications initiatives.
• Knowledge of brand management, digital communications best practices, and social media trends.