Responsibilities

• Track key social media engagement metrics, including likes, comments, shares, reach, impressions, website clicks, video views, and other relevant KPIs across platforms such as Instagram, Facebook, LinkedIn, TikTok, and other assigned channels.
• Collect and organize data from social platforms and analytics tools, ensuring reporting is accurate, complete, and consistently maintained.
• Create regular and ad hoc social media performance reports that identify trends, successes, opportunities, and areas for improvement.
• Translate social media data into clear, easy-to-understand charts, graphs, and reporting materials for internal teams and client-facing deliverables.
• Assist with competitive social media analysis to identify relevant benchmarks, trends, and opportunities.
• Partner with Social Media Managers, Digital Strategists, Copywriters, and other cross-functional team members to provide insights that inform content and campaign decisions.
• Stay current on social platform features, trends, algorithm changes, analytics capabilities, and evolving best practices.
• Maintain organized documentation of social media tracking processes, reporting methodologies, and performance data.
• Support the development and execution of social media strategies for client campaigns, events, and activations.
• Assist with the organization and distribution of social media content, including images, video, copy, and other creative assets.

Requirements

• Bachelor's degree in Marketing, Communications, Statistics, or a related field, or equivalent relevant experience.
• Strong interest in social media, digital marketing, and culturally relevant brand experiences.
• Experience working with major social media platforms and their native analytics capabilities.
• Strong analytical and problem-solving skills with the ability to collect, organize, and interpret social media performance data.
• Strong attention to detail and organizational skills.
• Ability to manage multiple priorities, accounts, and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across creative, strategy, account, and social teams.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Familiarity with social media management, analytics, and scheduling tools.